Adam Collins' Tumblelog
Wither Apple’s Family Room Computer?
Steve Jobs stated in yesterday’s keynote address that people “don’t want a computer on their TV.” Pairing this statement with the Apple TV’s admittedly disappointing sales could lead one to believe that the iTV concept is behind Apple at this point. Or, it could be another of Steve’s famous product misdirections, fed directly to the press.
Given Apple’s strong mobile device sales, continued drive to integrate their customers’ data and devices under iTunes, and foray into social networking via Ping and Game Center, it’s hard to imagine that there isn’t an Apple concept team or two trying to probe the limits of the new Apple TV (or its successor). What could Apple do next year with 10 million $99 Apple TVs sitting, unassumingly, in the family rooms of 10 million households?
Really, though, this is all wishful thinking on my part.
Apple, please make your new Apple TV (or its successor) the Wii-killer it could be. If that concept just doesn’t seem to be Apple-worthy, at least make the Apple TV capable of piping the screen and audio output from an iPad directly into the home theater.
